Interesting Technology Statistics

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Interesting Technology Statistics


Jan 19, 2010 by Mark Maier

The Center For Media Research released "Just The Facts" and with the recent Consumer Electronics Show, trends are continuing to surface and leaders established....

How (and How Much) We Watch

  • Almost 99% of video content watched in the U.S. is on traditional television
  • The average American watches 31.5 hrs of TV per week
  • An average DVR user watches 7 hrs 54 minutes of time shifted TV each month (up 22.5% from 2008)
  • Kids aged 6-11 watch 28 hrs of live TV a week

Mobile Phones

U.S. mobile phone users 13+

223M

Number of mobile Web users

60.7M (up 33% from 2008)

Percentage of mobile devices that are smartphones

18% (up from 13% in 2008)

Percentage of mobile device owners that streamed audio

8%

Percentage of mobile device owners that viewed video via their mobile phone

7%

Percentage of mobile devices sold in Q3 2009 that were smartphones

25% (estimated 40%-50 in 2010)

Source: The Nielsen Company, November 2009

 

Looking Ahead To Mid-2011

Estimated smartphone user base

150M

Estimated mobile subscribers

300M+

Estimated users of mobile web

120M

Estimated users watching mobile video

 90M

Source: The Nielsen Company, November 2009

Growth of cellphone only homes in the U.S.

  • 2009... 21%
  • 2008... 18%
  • 2007... 15%

Top 5 Mobile Video Channels

  • YouTube
  • Fox Interactive Media
  • Weather Channel
  • Comedy Central
  • CBS

Internet

  • 195M Active U.S. Internet users
  • 160.3M People who accessed the Internet via a broadband connection: (93.3%... up 16% from 2008)
  • 138.4M Unique viewers of video (up 11.4% from 2008)
  • 11.2B Total online video streams viewed monthly (up 17% from 2008)
  • 200.1 minutes Average time spent viewing online video per viewer monthly (up 12.5% from 2008)

Social Networking

  • Facebook reaches 56% of the active U.S. Internet universe with an average usage of 6 hrs a month per user
  • Facebook is the #3 site visited by users 65 and older
  • Twitter grew 500% year-over-year
  • Time spent on social networking sites in the U.S. increased 277%
  • The average U.S. worker spends 5 hrs a month visiting social networks at the office
  • 32% of all mobile web users visited a social network

Top 5 Computer Brands Among U.S. Adults (By Percent Of Ownership)

Dell

49.8%

HP

26.4%

Compaq

12.6%

Mac/Apple

11.3%

Percentage of U.S. adults who have

two or more computers

57.7%

Percentage of U.S. adults who purchased

a laptop computer in the past 12 months

12.9%

Source: The Nielsen Company, November 2009

 

Top Networking Sites Year-Over-Year Trend (Unique Audience)

Site

Nov. 2007

Nov. 2008

Nov. 2009

Facebook

21.97M

47.54M

109.7M

Myspace

57.39M

59.12M

50.92M

Twitter

N/A

3.17M

19.07M

Classmates

11.46M

14.6M

12.27M

Linkedin

5.44M

11.64M

12.13M

Source: The Nielsen Company, November 2009

Video Games

  • 73% of households own a device they specifically use for gaming
  • 54% of households own a video game console or handheld system
  • 41% of households have 7th generation game console
  • 23% of households own a handheld console
  • 45% of active gamers are female (defined as playing at least one hour per week)
  • 49% of Nintendo Wii owners are female and 52% of Sony Playstation Portable (PSP) owners are female

Top Game Consoles Ranked By Share Of Total Usage Minutes

Xbox 360

 23.1%

PlayStation 2

 20.4%

Nintendo Wii

 19.0%

Source: The Nielsen Company, November 2009

Audio File

  • 49.1M U.S. homes have MP3 players
  • 20.5M U.S. homes have satellite radio

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