New research from Harris Interactive quoted in Marketing Charts says that "Consumers Are Frustrated With Internet Ads" and here is why....
The potential solutions are simple enough to take these out of play, so as you consider what formats to use in your property or community web portal sites, stay away from those that cause frustration....
"Despite these consumer frustrations, the survey revealed a definite trend toward online advertising and a move away from traditional print and broadcast. In what can only be considered bad news for consumers frustrated by online ads, more than nine in 10 (92%) advertisers also polled in the survey say they typically incorporate internet advertising into their media campaigns. Nearly as many (88%) say they are incorporating print advertising.
At the same time, less than half say they typically incorporate radio advertising (46%), TV advertising (46%) and digital advertising, such as cell-phone ads (39%)."
"Among those advertisers who are using each of these types of media, there is a difference in the level of their usage since last year. Three-fourths of those who use internet advertising (74%) say they are incorporating it more often while 69% of those who use digital advertising are incorporating it more often when compared with a year ago.
Just under half (48%) of those who use TV advertising are using it the same amount as last year, but 38% are using TV less, the survey found. Those who use radio advertising are split: 46% are using it the same amount while 43% are using it less often. The largest drop is with print advertising, as half (49%) of those who use it are using it less often relative to a year ago and 41% are using it the same amount."
It is pretty easy to see the trend here, you really need to diversify your offerings and provide solutions for your clients that meet their advertising objectives and put them in touch with the best prospects in the Buyers Awareness Cycle.