In 2012 What Are Channels Valuable For?

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In 2012 What Are Channels Valuable For?

Dec 28, 2011 by Mark Maier

Primary Values of Marketing Channels (% of Respondents)
	*% of Respondents Considering Valuable*
*Marketing Channel*	*Email*	*Social*	*Mobile*
Awareness building	51%	64%	29%
New customer acquisition	38	36	23
Customer loyalty and retention	67	48	35
Reach new audiences	26	44	29
Driving revenue	44	14	26
Lead generation (B2B)	29	19	12
Not sure	3	11	24
Source: Strongmail, November 2011

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