Interesting chart above, I can say that I haven't used my smartphone or my tablet to holiday shop yet, but I haven't been in the market for a large ticket item or an item that warrants a lot of comparisin shopping. But judging from the above chart, I would want my clients who handle the types of items people comparisin shop to have a mobile strategy and presence...
"Half of the mobile holiday shoppers surveyed say they will use their device this holiday season to search for gifts, stores, or deals, while 42.8% say they will purchase products using their device. According to a December Harris Poll,
a growing number of consumers will use their mobile phones this holiday season while in-store: for example, 1 in 5 say they will use their mobile phone web browser or an app to look at price comparisons when shopping for home electronics or entertainment.
The Prosper survey results indicate that the most popular planned activities among device owners this holiday season are taking pictures (81.6%), communicating with loved ones respondents will not get to see for the holidays (67.8%), and making plans to get together with family and friends (56.6%). Almost half say they will share their holiday experiences through social media.
Meanwhile, 84% of consumers who have shopping-related applications on their smartphones indicate that they plan to use their apps to help save money when purchasing holiday gifts, according to a PriceGrabber survey released in December 2011. Data from the survey indicates that overall, 39% of respondents have a shopping-related app on a smartphone, 26% do not, and 35% do not own a smartphone.
When consumers who own a smartphone were asked whether they plan to download new shopping apps on their phones for holiday shopping purposes, 42% indicated that they would do so. When asked to select all of the types they plan to download, comparison-shopping apps came out as the most popular, with 70% of these specific consumers intending to download them. This was closely followed by the proportion of shoppers who said they will download coupon apps (65%) and who will download price check apps with the ability to scan barcodes (62%).
Digital content purchases, such as music, eBooks, TV episodes and movies, were the most popular mobile purchases in September with 47% of mobile shoppers buying these items. 37% purchased clothing or accessories directly from a retailer, while 35% bought event tickets. About one-third also bought daily deals and gift certificates on their device."