How are your Home Improvement clients growing? New research from The Center for Media Research shows that consumers are diversifying their shopping....
"Lowe's, Walmart, ACE Hardware, Target and Sears experienced growth year-over-year, while Home Depot's growth in consumer preference share is relatively stagnant:
|
Home Improvement Consumer Preference Share |
|
Store |
June 2008 |
June 2009 |
+/- |
CEI* |
|
Walmart |
5.2% |
6.3% |
+1.1 |
121.76 |
|
Lowe's |
23.4% |
24.3% |
+0.9 |
104.04 |
|
ACE Hardware |
2.4% |
2.8% |
+0.4 |
114.57 |
|
Target |
0.6% |
0.7% |
+0.2 |
126.68 |
|
Sears |
0.7% |
0.8% |
+0.1 |
113.03 |
|
Menards |
3.5% |
3.3% |
-0.1 |
95.80 |
|
Home Depot |
29.1% |
28.5% |
-0.6 |
98.06 |
|
Source: BIGresearch Retail Ratings Report, June ?09 (*CEI measures growth in share of consumer preference year over year. An index of 100 is flat, while an index of 105 indicates 5% growth.) |
I was happy to see ACE Hardward and Sears grow, we have locally owned stores in our market that are great Radio and Interactive clients that specialize in customer service and have looked to serve the niches that big-box retailers avoid. I love to show my clients charts or talk about research like this as it shows we care about the business and are trying to become a sustaining resource going forward.