What Gen Y Moms Are Most Attached To | ||
|
Gen X EA* Index Vs Total Readers |
Gen Y EA Index Vs Total Readers |
Take/send photos with phone |
106 |
127 |
Text message on phone |
91 |
132 |
Maintain online profile |
78 |
148 |
Own blog |
71 |
149 |
Watch TV shows online |
110 |
151 |
Create/share own video |
96 |
154 |
Online community of moms |
105 |
156 |
Read others' blogs |
86 |
160 |
Source: NewMediaMetrics, August 2008 (* Emotional Attachment (predictor of consumer purchase and media behavior) |
What Gen X Moms Are Most Attached To | ||
|
Gen X EA Index vs. Total |
Gen Y EA Index vs. Total |
Shop online |
124 |
105 |
Rate/review products online |
127 |
125 |
Use online photo site |
129 |
116 |
Source: NewMediaMetrics, August 2008 (* Emotional Attachment (predictor of consumer purchase and media behavior) |