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Sep 16, 2008 by Mark MaierNewMediaMetrics just released a survey of activity that Moms from Generation X and Y exhibited while taking a survey on parenting.com. Both sets rely on the internet for resources to help guide them through the parenting experience but each is focussed on different aspects....
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What Gen Y Moms Are Most Attached To |
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Gen X EA* Index Vs Total Readers |
Gen Y EA Index Vs Total Readers |
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Take/send photos with phone |
106 |
127 |
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Text message on phone |
91 |
132 |
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Maintain online profile |
78 |
148 |
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Own blog |
71 |
149 |
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Watch TV shows online |
110 |
151 |
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Create/share own video |
96 |
154 |
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Online community of moms |
105 |
156 |
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Read others' blogs |
86 |
160 |
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Source: NewMediaMetrics, August 2008 (* Emotional Attachment (predictor of consumer purchase and media behavior) |
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What Gen X Moms Are Most Attached To |
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Gen X EA Index vs. Total |
Gen Y EA Index vs. Total |
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Shop online |
124 |
105 |
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Rate/review products online |
127 |
125 |
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Use online photo site |
129 |
116 |
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Source: NewMediaMetrics, August 2008 (* Emotional Attachment (predictor of consumer purchase and media behavior) |
The key is to take this information to your clients who market to Moms from either or both of these generations so they understand how to target the crucial female decision makers who are said to account for over 80% of the purchase decision overall.
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