Eyetracking on Social Media Sites

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Eyetracking on Social Media Sites


Aug 13, 2009 by Mark Maier

I have been absorbing a new report called "Seeing Search Going Social" which looks at Facebook, YouTube, and Twitter pages through gaze intensity monitored by eyetracking metrics.  I am not surprised at the results, it shows you exactly where your clients' messages need to be positioned to get the biggest bang for the buck....




Twitter pages show some very similar results as you look at the EyeTrack gaze intensity....




YouTube also shows some interesting results...




Share these with clients looking to advertise on the Social Media sites along with your recommendations and solutions you can provide to make their marketing campaigns integrated and profitable.



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