| |
Jun 10, 2010 by Mark Maier
Had to barrow the title from the Rod Stewart tune but the chart really does create a story that was told recently in MediaCharts "28% of US Mobile Web Users Go Online Daily". The article shares some recent statistics that let us evaluate the Mobile market and what it means for your clients...
" the percentage mobile phone users who access mobile internet sites from their phones dramatically increased from 16% to 28%. And the percentages of mobile phone users who perform mobile internet access more than once a week but less than once a day, about once a week, and more than once a month but less than once a week all rose. The percentages who perform mobile internet access about once a month and less than once a month both fell.Other Findings- 27% of mobile phone users accessing the mobile Internet have clicked on a mobile banner ad or text link, up from 21%.
- Resistance to receiving promotions such as coupons and discounts on the mobile phone is eroding: About 45% of respondents, while not enthusiastic, would accept promotions if they had some control over the process. By contrast, only about 36% would accept these types of mobile promotions in the earlier survey.
- Consumers remain guarded about using their mobile phones to make purchases, with 76% saying that security around such transactions is a major concern, an increase from 71% in the previous survey.
Smartphone Owners Lead Daily Mobile Web Access
Smartphone owners, men, and consumers younger than 40 are most likely to access the internet via mobile phone at least once a day, according to other survey results from ABI Research. About 50% of smartphone owners did so. Not surprisingly, this made smartphone owners the consumer demographic most likely to perform daily internet access with a mobile phone. In addition, close to 40% of both men and consumers younger than 40 performed daily internet access with a mobile phone."
Related Categories
|
Share this article with others.
When you enter your email address and their email address, our server will send them a link to this article. If you check the subscribe box, you both will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist.
|
|
Categories
LPG Staff
|
|