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Dec 22, 2009 by Mark MaierIf you are thinking that the recession has changed the effectiveness of E-mail or Text Messaging, it is interesting to note that marketers plan to use the same amount or more of each of the channels in 2010 to market to consumers, in fact "E-Mail Spending To Rise in 2010"....
"Email marketers say the recession continues, but nearly 90% will invest as much or more in the platform in 2010 than they did this year. A survey from email marketing firm Silverpop shows that 41% are planning to boost spending and an additional 47% are looking at making no cuts."
High open rates and responses driven from the marketing continue to make the medium an important channel for your property and for your clients....
"Email marketers are increasingly looking to synch traditional messaging with other media -- cross-channel marketing -- and 84% said campaigns will have a social media element, with 38% employing SMS."
So if you can develop an E-mail Marketing, Facebook, and Text Messaging integrated marketing plan with your Broadcast and Interactive offerings, you should be able to show your clients a great return. Remember that the message and content are king, recepients of your marketing messages need to find it relevant.
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