The Center for Media Research answers this question with a resounding yes in their latest post...
"In response to the question "If you did not have a coupon, would you have made a purchase..." respondents answered:
Source: Compete, June 2010
Coupons have a high ROI, concludes the report, as thesmall discount consumers receive encourages them to spend money. When asked howmuch they spent on their most recent online purchase, consumers who used a coupon spend almost twice as much as consumers who did not use a coupon.
How much did you spend? (average spend on most recent online purchase)
- With coupon... $216
- No coupon... $122
Source: Compete, June 2010
Couponsare an effective way for retailers to build good will with their consumers and increasecustomer satisfaction, says the study. When asked about their overall shopping experience, satisfaction was higher for consumers who used a coupon than for those who did not.
Satisfaction with most recent online shopping experience (Extremely or Very satisfied)
- With coupon 92% Extremely or Very Satisfied
- No coupon 88%
Source: Compete, June 2010
Consumers whoused a coupon said they are more likely to buy from the retailer again when compared to those who did not use a coupon. Not only will coupons encourage higher order value purchases, says the report, but they also increase that consumer's likelihood to purchase from that retailer again.
Are you likely to purchase from this retailer again? (most recent onlinepurchase, Extremely or Very Likely)
- With coupon 91%
- No coupon 86%"