Display Ads Lift Spending

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Display Ads Lift Spending

Jul 14, 2009 by Mark Maier

It is a natural fit that Display Ads build branding but lift sales? The MediaCharts article "Display Ads Lift Spending & Brand Engagement" brought new research to the table that helps us understand what happens when consumers see display ads and the conversions that occur...

"Online consumers who are exposed to display advertising are 50% more engaged with advertisers? brands and spend 10% more money online, according to a study commissioned by the Online Publishers Association (OPA) and conducted by comScore, Inc.

The OPA?s ?The Silent Click: Building Brands Online,? (pdf) report highlights differences behaviors of online consumers who are exposed to display advertising related to specific branding campaigns and those who are not.

The other interesting fact, time spent online is on the increase....

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