They are called "Digital Divas" and they comprise 16% of the female online population and understanding who and what they are may be important for your clients to tap into their spending habits.
- 22% shop once per day.
- The majority view devices such as cell phones and computers as ?extensions of themselves.?
- 86% pass along interesting ?finds? with others.
- On average, they have 171 contacts in e-mail, social networking and cell phone address books.
The survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare says that you can break down the marketing trends on this unique niche...
- More than half never unplug from their digital devices, even when sleeping.
- They say that tools such as rewards, loyalty cards, cell phones, coupons via the computer, TiVO and DVR, video on demand, opt-in daily emails, and handheld wireless devices to be blessings in their lives.
- Technology curses were few and centered on activities and types of communication that were out of their control.
- If forced, they would throw away their television or cell phone first; only 11% would throw out their personal laptop.
- An overwhelming majority (85%) say email is their most important tool.On average, they have 5.8 ?screens? and 12 digital devices.
To read the complete study click here