I've mentioned before that coupon use is up and it creates an opportunity for Interactive and Broadcast properties who are looking for another way to interact with thier audience and provide additional value for clients. In "Coupon Clipping Trumping Brand Loyalty In Recession" from MediaPost, those that are utilizing coupons may surprise you....
"Perhaps unsurprisingly, one out of three consumers report using more coupons than a year ago, according to a new study from Epsilon's market research unit ICOM. In April, fully 86.8% of over 1,800 U.S. respondents reported using the same amount or more coupons than they used a year ago.
Notably, online coupons have one clear advantage over their physical foils: anonymity. More than one in five -- or about 22% -- of U.S. consumers say they are uncomfortable using coupons in grocery stores.
And coupon usage is no longer limited to retirees and soccer moms. Indeed, half of 18- to-34-year-old males are now comparison-shopping online, while 38% attest to searching for coupons, discounts and sales before executing purchases, according to a study of over 1,000 guys conducted in May by independent market research firm Resolution Research at the behest of men's entertainment network Break Media."
Now find a way to help clients deliver a coupon campaign to your audience, be it text, e-newsletter, website, or certificate.