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| Dec 14, 2009 by Mark Maier 
"After several years of decline, 2009 is on track to mark the first year that coupon use has grown in the U.S. since 1992.
Coupon clipping for the millennium isn't just for detergent and cereal. Retailers of all stripes, including Walgreens and Neiman Marcus, have latched on to the coupon to entice consumers to spend. And the Internet and mobile devices are making coupons more widely available."
The quote comes from the Los Angeles Times article "Coupons Are Being Used At A Faster Clip" that tells of the changes in consumer perceptions...
"At Coupons.com, one of the first and largest online coupon sites, consumers printed coupons worth $313 million in 2008. The site surpassed that full-year figure in June 2009 and expects $1 billion in printed coupon savings by year's end.
Dozens of websites and blogs have cropped up that are dedicated to tracking retail and manufacturer coupons, gathering coupon codes for online deals and hosting forums in which shoppers share coupons and analyze the best and worst deals. Deal sites that once relied on members to share coupon finds with one another now have relationships with retailers eager to reach recession-weary consumers."
Newspaper circulars dominate the distribution channel even with all of the online availability, although online sites have made it possible for consumers to print limited numbers of coupons to avoid "cheating" the system.nbsp; How can we help our clients distribute coupons?nbsp; Online printable coupons, distribution at live broadcasts, distribution to inter-related retailers...you are only limited by your imagination in ways to help.
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