Bad news on this Friday the 13th for Cable and Satelite Television providers, MediaPost states "Cord Cutting Grows: 22% of Consumers Have Or Are Considering Ditching Cable"...
"A just released report from Deloitte on the state of the media business said that 9% of U.S. consumers have ditched their cable or satellite service and another 11% are considering canceling. The reason? They can watch the shows they like online. Whats more, another 15% of respondents say they will most likely watch movies and TV shows via online video options in the near future, suggesting that consumers are becoming more willing to try out new ways to watch shows.Those numbers will likely keep growing because viewers are simply more conversant watching TV shows via other devices. Deloitte also found that 22% of consumers had watched a TV show from a free online source (such as Hulu) in the last six months, while 21% had watched from a shows Web site; both figures are on par with the year before. About 9% of consumers used a gaming console to watch TV, up from 6% in 2010; and 6% had used a smartphone, up from 5% a year ago. About 3% are watching TV on tablets. Meanwhile, about 42% of respondents had streamed a movie online, up from 32% a year ago, and 28% in 2009. The findings come from a survey of nearly 2000 consumers in the United States about their media preferences.
Our data shows that while Americans may be less interested in physical content, their appetite for digital content continues to grow. That appetite, coupled with the introduction of new technologies, is leading consumers to access the content they want on a number of different devices, said Phil Asmundson, vice chairman and U.S. media & telecommunications sector leader, Deloitte LLP, in a statement.
So does all of this translate into actual cord-cutting? Leichtman Research Group has found that over the past year, the major multichannel video providers have added about 240,000 video subscribers.
Interestingly, the Deloitte study contains some data points that underscore increasing usage of multichannel video features. In 2011, about 35% of respondents used their DVR (what are the other 65% of you doing???), up from 32% a year ago. Meanwhile, 26% of consumers had used on-demand, up from 20% in 2010."