The chart tells a pretty big story, personal income, disposable personal income, personal consumptive expenditures are all on the rise and the facts and figures from Marketing Charts article "Consumers Increase Saving and Spending In May"...
"According to BEA estimates (via Retailer Daily), US consumers? personal consumption expenditures, which essentially reflect consumer spending, increased $25.1 billion, or 0.3%, in May. The BEA also estimates that during the month, personal income increased $167.1 billion, or 1.4%, and disposable personal income increased $178.1 billion, or 1.6%."
".In contrast, during April 2009, personal consumption expenditures increased $1 billion, or less than 0.1%, personal income increased $78.3 billion, or 0.7%, and disposable personal income increased $140 billion, or 1.3%.
As in April, the BEA attributed much of the change in disposable personal income, which is personal income less current personal taxes, to changes in the American Recovery and Reinvestment Act (pdf) of 2009, which reduced personal current taxes and increased government social benefit payments. Excluding these special factors, disposable personal income increased $20.6 billion, or 0.2%, in May, following an increase of $101.3 billion, or 0.9%, in April."
Telling your listeners it's OK to spend is not a bad idea right now, show them the value they are getting for the dollar which goes a long way to encourage them through the Buyers Awareness Cycle.