one big discounter continues to shine, specifically speakingmore than one in ten (11.9%) shop Walmart most often, rising about a point from a year ago (11.0%), while Kohls (9.6%) finishes second, gaining similarly from the previous year (8.6%). JC Penney (7.2%), Macys (6.2%), and Target (2.5%) round out the Top 5.Walmarts lead is even stronger in the Mens section, where 14.9% shop the discounter most oftenKohls and JC Penney follow with 8.8% and 8.6%, respectively, while Macys (5.2%) and Sears (2.8%) complete the Top 5.
And with three times the share of its nearest competitor in Childrens, Walmart completes the triple crown in clothingthe Bentonville behemoth leads with 14.8% shopping there most often, while Kohls (4.8%), Target (4.5%), JC Penney (4.2%), and Old Navy (2.0%) follow.
Have designer offerings and the ever present BOGO deals piqued consumers interest in Payless? For the first time in 10 months, the discount specialty (with 10.7% shopping there most often) has landed ahead of big discounter Walmart (10.3%) in Shoes. The complete Top 5: 1. Payless (10.7%), 2. Walmart (10.3%), Kohls (4.7%), 4. DSW (3.4%), 5. JC Penney (3.1%).
With the majority of shoppers headed to Best Buy (33.2%) or Walmart (19.8%) for Electronics, look for these retailers to be hot holiday destinations for popular gifts like TVs, cell phones, and video games. Target (2.5%), Amazon.com (2.4%), and Sears (1.8%) follow not-so-closely behind.
Walmart and Dicks continue as the heavy hitters in Sporting Goods, with 13.0% and 11.0% shopping most often, respectively. Next up to bat are Sports Authority (4.0%), Academy (3.2%), and Big 5 (2.3%).
On the softer side, Walmart commands a growing lead in Linens/Bedding/Draperies with 17.5% shopping there most often, rising a point from a year ago (16.5%)Bed Bath amp; Beyond follows with 12.8%, off nearly a point from November 08 (13.6%). JC Penney (7.5%), Target (5.4%), and Kohls (3.3%) complete the Top 5.
For Thanksgiving turkeys and all of the trimmings, look for many to head to Walmart, where 18.1% shop the discounter most often for Groceriestraditional grocers Kroger (6.6%), Publix (4.0%), and Safeway (2.8%) continue to trail the big WMeijer finished fifth with 2.3%.
Interest in Organics continues with three in five shoppers (62.5%) reporting that they regularly or occasionally shop for these productsproduce (51.9%), breads (30.5%), cereals (28.4%), dairy (28.0%), and juices (27.7%) are among the most popular products in green shoppers carts. One in ten (10.2%) organic-oriented consumers shop Walmart most often, while Whole Foods (8.1%), Trader Joes (5.7%), and Kroger (4.6%) are also top shops.
With seven in ten (68.7%) selecting price as the top reason to shop a particular store for Health amp; Beauty Care, it should come as no surprise that the EDLP purveyor Walmart continues to trump the competition with 32.2%...druggists CVS (8.7%) and Walgreens (8.2%) follow, while Target (6.6%) and Rite Aid (3.0%) complete the Top 5. Location (49.8%), selection (45.4%), quality (23.1%), and 24 hour convenience (15.4%) follow as top reasons to shop.