|
Growth in Time Spent Viewing per Viewer over the Past 6-Months (Demographic Group U.S., Home and Work) |
|
|
Nov-08 Time per Viewer (minutes) |
Apr-09 Time per Viewer (minutes) |
% Change Over 6 Months |
|
Total |
178 |
206 |
16% |
|
Male |
209 |
249 |
19% |
|
Female |
151 |
170 |
12% |
|
2 - 11 |
113 |
116 |
3% |
|
12 - 17 |
178 |
190 |
7% |
|
18 - 24 |
303 |
349 |
15% |
|
25 - 34 |
253 |
296 |
17% |
|
35 - 49 |
187 |
243 |
29% |
|
50 - 64 |
122 |
139 |
14% |
|
65+ |
67 |
81 |
21% |
|
Source: Nielsen VideoCensus |
A 64% increase over the last 6 months in the 35+ age catagory tells a very interesting tale for online video, it's not just for early adaptors or teens, it is mainstream and it knows no age boundaries. Whether it be video news or information stories, long-form video, or television shows that are now available in online video formats, the segment is growing at the fastest pace of any media.
Does your community news web portal make use of video? If not, Why?