Buyers Awareness Cycle Top 40

Article about Knowledge,

Jun 3, 2008 by Sean Luce

Product/Service	Time/Months
All Terrain Vehicles (ATV?s)	3.0
Appliances (Over $500)	4.0
Auto New Domestic	3.2
Auto New Foreign	3.8
Auto Used Domestic	2.6
Auto Used Foreign	3.5
Bedding (New Mattresses)	2.0
Bicycles	4.4
Billiard Tables	6.5
Boats (14? +)	8.5
Camera/Video Equipment (Major Purchases)	2.6
Car Accessories (Over $300)	4.6
Cell Phones/Service	2.2
Computers	2.1
Exercise Equipment (Over $500)	9.6
Floor Covering (Not Remnants)	6.2
Furniture (Over $500)	3.9
Homes ? Existing	20.0
Homes ? New	21.0
Jewelry (Over $500)	5.6
Joining Health Club	4.4*
Landscaping (Over $500)	3.4
Luggage/Baggage (Over $350)	6.7
Martial Arts/Yoga Classes	3.6*
Men?s Clothing & Accessories (Over $500)	1.6
Motorcycles ? Harley Davidson	8.8
Motorcycles ? Other than Harley Davidson	6.4
Musical Instruments (Over $500)	3.2
Pets (Cats/Dogs/Exotic)	3.9
RV?s & Campers	17.7
Snowmobiles	3.9
Spa/Jacuzzis	5.1
Stereo Equipment (Over $350)	3.3
Swimming Pools	9.6
Teeth Whitening	4.6*
Water Bikes (Wave Runners, Etc.)	2.7
Waterbeds	4.1
Women?s Clothing & Accessories (Over $350)	.8

BAC stands for Buyers Awareness Cycle or the pre-purchase experience. The definition of the BAC and PPE is the collection of brand touch-points and processes that significantly influence whether a prospect will place your brand into his or her final purchase consideration set on the way to making the actual purchase. This is the time that the consumer is thinking about making the purchase (thought mode), or when the switch goes off in the consumers head before they actually walk into the showroom or make the call for the service or product listed. The BAC does not take into consideration once they get in the store to actually purchase the product or sign up for the service. All figures are based on averages and will vary depending on seasonality of the business and location of store/business in North America. These are North American statistics only. LPG Research and information line: 281-496-6340 or www.luceperformancegroup.com
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WhiteSites
June 25, 2008 11:13 PM

I was impressed by how accurate these values were for my own choices. There should be another category for Hybrid cars. With Gas prices going up I am willing to bet the BAC would be much lower than used or new cars.

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