In Online Advertising, what are the top areas to focus on?nbsp;nbsp;Borrell Associates released their "Top 5 Online Advertising Recommendations For Your 2010 Whiteboard" that we quote verbatim...
"1.nbsp;nbsp; Identify and copy the fastest-growing companies.The gap is widening between the "get it" and "doesn't get it" companies.The ones who get it are growing fast. Watch - and copy - what they're selling and how they sell.
2.nbsp;nbsp; Partner with someone. Yahoo, Google, and Microsoft and other tech companies are all hungry for local growth. So are local media companies that are partnering. The fastest-growing revenue streams are likely to come from partnership deals in 2010.
3.nbsp;nbsp; Use the Internet as a utility to tap faster-growing "non-advertising" marketing dollars.nbsp; The amount spent on traditional advertising may be in perpetual decline. Monitor this trend, and start helping businesses where they're spending more dollars - on the "non-advertising" side - including social networking, search engine optimization, promotions, rebates, contest and coupons.
4.nbsp;nbsp; Keep your hands on the wheel with mobile advertising. Mobile is the new disruptor, and absolutely worth experimenting with. But don't over-commit resources. Like the Web 10 years ago, it will take several years for local advertisers to warm up to mobile en masse.nbsp;
5.nbsp;nbsp; Capitalize on the transformation to video. Consumer comfort levels with Web-based video are high, and local advertisers are likely to follow in much larger numbers next year - not only buying up pre-roll commercials, but also buying longer "infomercial" type video embedded within online directories and inside banner ads."
Great recommendations, take them to heart with your offerings in the New Year.