Sounds strange, but it's true according to research from ICOM Information & Communications. The Study says;
"Both male and female groups 55 years and older are above-average users of environmentally friendly home goods in the U.S., according to the new study from ICOM Information & Communications, a Toronto-based target marketing company. Women in this demographic were more than twice as likely as the average consumer to use green products, while men in the 65-to-69 segment came in second, more than 1.7 times as likely to buy and use such products as the average American.
And men and women from 25 to 34 years are among the "least likely to buy" category, compared to the national average."
This is great information to help target demographics matched to your stations for your clients that have "green goods".
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