Forbes had an excellent recap of examples and pictures of the best Social Media campaigns, among the top were Burger King, Old Spice, and The Blair Witch Project. What really intrigued me is how these crossed platforms and became integrated...
"One key to a viral campaign is a message that is compelling and interesting enough that a viewer or participant wants to share it with a friend, says Issa Sawabini, a partner of the youth marketing agency Fuse. And social media is a tool that makes creating a viral or buzz-worthy campaign easier.
"A company can't just create a viral video, put it on YouTube and hope that people will come," he says. "You need to have something that is worth talking about."Some social media efforts disappoint marketers. In March 2009 Skittles redesigned its website to function as a Twitter page, with new updates for every Skittles-related tweet. Pranksters decided to lace Skittles tweets with vulgar language and profanities so they would end up on the candy's website, forcing the Mars brand to abandon the campaign.
The bottom line is that a successful social media campaign requires creativity, a clear message and needs to make a splash at the right time. A good-looking guy in a bath towel doesn't hurt, either."
Because I learn from reading and visually studying what is successful I got a lot out of In Pictures: The Best-Ever Social Media Campaigns