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Nov 5, 2008 by Mark Maier He has been called Adverting Age's Marketer Of The Year by the executives attending the Association of National Advertisers' annual conference in Orlando last month and he owes it all to the one "brand" that carried him through the campaign..."change".
I'm not here to tell you how historic the event is, but the marketing surrounding the event left his competitors in the dust and history tells us of some other marketers who would be wise to focus on one brand and play it through. Do you have clients that constantly rework their brands, their slogans, their catch phrase? Add this article to your library and help your clients learn something from the election.
To read the article from Advertising Age click here
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LPG Staff
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