A Need To Document The World In Video

Article about
print friendly version

A Need To Document The World In Video

Oct 9, 2018 by Mark Maier

The title caption was taken from an article in MediaPosts Publishing Insider commentary last week relating to the opinion of Hearst Magazine President Troy Young, it makes for some interesting thoughts...

"Prior to his appointment as Hearst Magazines president in July, Troy Young had made it clear that his loyalty lay with digital.

His preference for editors who were more comfortable with creating easily digestible digital content over those who had dedicated careers to editing print was widely known when he arrived from digital ad agency Say Media in 2013.

Now, according to a report from WWD, Young and his second in command Kate Lewis — who replaced Joanna Coles as Chief Content Officer — are taking stock of the digital talents of staffers.

Currently, Esquire and Harper’s Bazaar are said to be under the duo’s scrutiny, thought WWD reports a Hearst spokeswoman declined to comment.

When Young joined Hearst, he created designated digital editorial teams that reported directly to him rather than print editors. The divide was palpable.

Since then, Young has spent his time diversifying the company’s revenue base. “We sell advertising. We sell content and we sell products. A big percentage of our business is creating content with and for clients … that’s the branded-content business,” he stated to WWD in 2013.

Now, it seems Young is prepared to double-down on his digital gospel as he sifts through Hearst’s editorial output. Numbers, of course, play a huge part in the decision making. Some of the titles and jobs in question may be saved thanks to comScore data. 

However, in Young’s universe, even strong numbers won’t save the careers of those whose skill sets are reminiscent of another publishing age. He stated to WWD, regarding his vision for short-form video and its affect on media, that he wants the company to reach a “point where the editor will by necessity be comfortable in documenting the world with video,” mostly to attract advertisers.

“Documenting the world with video” is not what an editor does. Perhaps, that is what an editor now does, but the ruthlessness directed toward those who have built and sustained the very publications Young hopes to lead into the next era is untenable."

Related Categories

Read Comment this Email this0 Comments

Readers Comments
No comments have been submitted to this Article

Leave a comment
* Name
* Email ( will not be displayed )
* Comments

Security Check
* Required
When you enter your name and email address, you'll be sent a link to confirm your comment. If you subscribe to the LPG Maillist you will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist. To create a live link, simply type the URL (including http://) and we will make it a live link for you. HTML and Javascript Tags are not allowed. Comments that are considered spam will be deleted, Please keep the comments and links relavent to this Article.

Share this article with others.
* Your Email
* Their Email
* Required
When you enter your email address and their email address, our server will send them a link to this article. If you check the subscribe box, you both will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist.