Broadcast Media Sales and Management Training
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What Kind Of Listener Are You?

Jul 25, 2014

Nielson reports that with the sheer number of audio consumers, there are bound to be catagories and the question becomes; "What kind of listener are you?"... "More than 244 million of us (aged 12+) listen to radio each week; that’s ...

Who Trusts Advertising?

Jul 24, 2014

"A  recent survey from YouGov, in which half of the American adults who reported seeing any advertising at least once a month  said they didn’t trust the advertising . However, in that survey, men who had been exposed to advertising ...

The Proof Is In The Numbers

Jul 23, 2014

The Center For Media Research has a great post about demographic numbers that may come in handy as your clients ask questions and you give recommendations regarding the population... " According to the American Consumers Newsletter by Cheryl Russell, ...

The 7 Steps To An Opening Call

Jul 22, 2014

Finding great sales talent is an art. It's not easy to find the eager and talented sales reps that can compete in today’s media world. Our management team in California found a couple of them recently. The exciting part is to train them from ...

The 3 Myths of E-Mail Marketing

Jul 21, 2014

I love articles that provide insight into best practices and the latest from Mediapost is no different and it rolls back the layers on e-mail marketing.... " There are many common myths about email marketing preventing companies from truly gaining ...

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