Broadcast Media Sales and Management Training
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Music & Boomers

Oct 21, 2014

If your property does well with Boomers, Music sales and instruments may be a catagory that you have neglected that you need to refocus on according to Engage: Boomers... "  Marketers in general, stand to gain a lot by serving a 50+ market that ...

Have You Heard That "Digital Advertising Is Anything But Creative"?

Oct 20, 2014

In a post from Online Publisher Insider, MediaPost reports that calling "Creative" as it relates to Digital Advertising is questionable.  I got a real kick out of the start of the article so in it's entirety from Paulo Gaudiano... " ...

What To Say To Commercial Haters

Oct 17, 2014

I am like anyone that tunes out commercials on occasion.  I do, however, also really appreciate a great radio, tv, print, banner, or video ad that makes me feel something.  When I read "One Cheer For Commercials" it brought me back ...

2015 Digital Media Projections Promise 25%

Oct 16, 2014

The Center For Media Research states that 2015 will be the year that Digital Advertising will hit 25% of advertising spend... " Online/digital will account for 25.2% of total local media revenues in 2015. Revenues for online/digital are expected ...

Are You A World Class Negotiator?

Oct 15, 2014

Here are five simple tips you should know when it comes to negotiating. Keep them in mind the next time you go into your next closing call or a call where you know you will have some negotiating to do. 1. Time:  In negotiating, those who control ...

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