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Programmatic To Hit 63% by 2016

Oct 30, 2014

It's less than 2 years away but prognosticators are stating that Display Ads will see 63% of the business booked through programmatic buying... " By eclipsing $10 billion in 2014, eMarketer says programmatic will account for 45% of total U.S. ...

Guilty Halloween Pleasures

Oct 29, 2014

Have you ever stolen Halloween candy from your kids?  Driven them to a wealthy neighborhood so you know the candy you will choose from is tasty?  The Center for Media Research reports that you are not alone... " A recent survey by RetailMeNot, ...

Mobile Will Take Some Budget

Oct 28, 2014

The increases in advertising expenditures that have been projected for Mobile Advertising in the near future will come at the expense of some other channels and MediaPost reports that Print and TV will be where part of the budget comes from... " ...

A Look Back At Mobile Shopping

Oct 27, 2014

Some Retailers have geared up thier mobile website or apps for Christmas shopping but what do the statistics say?  According to mCommerce Daily, their time spent in Brick and Mortar stores is on the rise.... " While shopping habits of mobile ...

Video Advertising Metrics

Oct 24, 2014

Online Video Insider has reposted an article from earlier this year reminding you about metrics you need to remind yourself and your clients about as they monitor progress and return on their placement.... " Despite huge technological advances in ...

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