Broadcast Media Sales and Management Training
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Is It a Funnel Or A Funnel Cake

Jul 10, 2014

Intersting MediaPost article laying out the latest analogy of the Buying or Purchasing Funnel.  It makes the jump that the Funnel is gone with the advent of the Internet, E-mail and Social Media.... " Millennials are digital and social, and ...

Does Digital Deliver Branding?

Jul 9, 2014

So does Digital deliver Branding for your customers?  Sure.  Interesting that most marketers have goals of delivering results and building the brand but they don't know how or why to measure it.... " Millward Brown surveyed 300 digital ...

Buyers Now Considerers

Jul 7, 2014

Consumers have changed.  Simple concept that I think we can all agree on but the Buyers Awareness Cycle that we have developed and reported on dovetails right into the latest from MediaPost on a definition change... " It starts sooner than we ...

Selling Cool, and Product Placement.

Jul 2, 2014

Advertising that just pushes price, or pushes people to buy will fail to make results happen.  Most Big Companies have perfected the art of selling Cool.  Or they have at least outsourced the creative of this to an agency that knows how to sell ...

Kevin Says - Vans Warped Tour Marketing

Jul 1, 2014

It is almost a tradition that I write about the Vans Warped Tour this time of year, this year would be my 7th to attend with my sons but this year is different.  My oldest son has a new baby daughter and has moved 11 hours away from Salt Lake City, ...

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